It all started during a holiday flight. Founder Kerstin Rank sat on a plane to London and while watching the flight attendant’s safety demonstration, she asked herself the all important question, "Why aren’t life jackets recycled?"

Airline life preservers are high-tech, lightweight, durable, and, of course, waterproof! The perfect material for bags and accessories, she thought. After further research, Kerstin learned that life jackets are discarded after 8 to 10 years, making them the perfect source for a great new idea.

Since 2010, over 145 tons of life jacket material have been saved from landfill using Bag to Life’s intelligent upcycling system.